atelson Paris
For this luxury costume house founded over 35 years ago, I worked to clarify the brand image and optimize digital communication. I analyzed the new site’s user journey, recommended SEO improvements, rethought the editorial line on social networks, and proposed concrete actions to generate sales while respecting the brand’s heritage and luxury codes.
Communication Manager
Digital optimization and creation of engaging content for Atelson Paris, a high-end ready-to-wear fashion house.
Tools:Shopify, MailJet, SMS Factory, Drive, Sheet, Photoshop, Google Merchant Center, Google Analytics 4, Google Search Console, Canva, Instagram, Facebook, Tiktok
A Full experience in digital marketing and communication
At Atelson Paris, I had the chance to mix strategy and creativity to showcase a high-end menswear brand. My role involved optimizing digital tools, creating engaging content, and highlighting collections through impactful campaigns.
Shooting x Social Media - Atelson Paris
Shooting & Social Media
I planned and executed photo shoots and managed social media content:
- Stories & CTAs: Posted Instagram Stories with calls-to-action to book custom-tailoring appointments or check out current promotions.
- Shooting: Designed mood boards for both studio and outdoor shoots, choosing Paris locations that reflect the brand’s elegance.
- Social Media: Created ideas for Instagram Reels and Facebook posts, like style tutorials, gift ideas, and trendy transitions showcasing different outfits.
Content strategy
I developed a strong content strategy tailored to Atelson’s premium image:
- Shopify Collections: Built collections for key events like Black Friday, Christmas Sales, and Best Sellers with dynamic rules (e.g., showing only items with enough stock).
- Editorial Calendar: Planned social media posts, including engaging campaigns like contests and interactive carousels (« Favorite Look »).
- Content Creation: Wrote promotional texts, selected music for Reels, and made sure every post reflected the brand’s elegance and values.
Content strategy - Atelson Paris
Services
Here’s an indicative pricing of my services
Starter Package
350€ HT
Growth Package
450€ HT
Premium Package
550€ HT
Get in touch
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