atelson Paris
For this luxury costume house founded over 35 years ago, I worked to clarify the brand image and optimize digital communication. I analyzed the new site’s user journey, recommended SEO improvements, rethought the editorial line on social networks, and proposed concrete actions to generate sales while respecting the brand’s heritage and luxury codes.
Digital Marketing Manager
Digital optimization and creation of engaging content for Atelson Paris, a high-end ready-to-wear fashion house.
Tools:Shopify, MailJet, SMS Factory, Drive, Sheet, Photoshop, Google Merchant Center, Google Analytics 4, Google Search Console, Canva, Instagram, Facebook, Tiktok
A Full experience in digital marketing and communication
At Atelson Paris, I had the chance to mix strategy and creativity to showcase a high-end menswear brand. My role involved optimizing digital tools, creating engaging content, and highlighting collections through impactful campaigns.
Google Merchant Center - Atelson Paris
Google Merchant Center
I set up and optimized the Google Merchant Center for Atelson Paris to showcase their products on Google Shopping. This included:
- Creating and managing the product feed to sync with Shopify automatically.
- Optimizing product titles and descriptions to boost visibility.
Google Analytics 4 and Search Console
I used Google Analytics 4 and Search Console to track and improve the website’s performance:
- Fixed technical issues like broken links or indexing problems to improve SEO.
- Monitored website traffic and user behavior to understand what works best.
- Analyzed keywords that bring organic traffic and updated important pages accordingly.
Google Analytics 4 and Search Console - Atelson paris
Shopify - Atelson Paris
Shopify
I managed and improved Atelson’s e-commerce site on Shopify:
- UX/UI Updates: Redesigned product categories, simplified the user journey, and added a customer account feature for orders and custom-tailoring appointments.
- Promotions: Set up sales campaigns (like Black Friday and Christmas Sales) and added pop-ups to attract more subscribers and highlight current offers.
- Collections & Features: Created new collections (e.g., Winter 2024, Best Sellers) and added interactive product carousels to enhance the shopping experience.
- Added a cookie consent banner to meet GDPR requirements and build trust.
Services
Here’s an indicative pricing of my services
Starter Package
350€ HT
Growth Package
450€ HT
Premium Package
550€ HT
Get in touch
I’m here to help with any questions or opportunities. Please fill out the form, and I’ll get back to you shortly!