DeftHedge
As a Digital Marketing Manager at DeftHedge for two years, I led various initiatives to enhance the online presence and communication strategy of the company. This included creating and maintaining the website, managing SEO, developing social media content, and analyzing performance through detailed reports. I also improved user engagement through targeted LinkedIn strategies, optimized HubSpot workflows, and updated templates to modernize our image. My work contributed to better visibility, lead generation, and higher customer engagement.
Digital Marketing Manager
Digital optimization and creation of engaging content for DeftHedge.
Tools:WordPress HubSpot Google Analytics Google Search Console Screaming Frog Looker Studio (formerly Google Data Studio) Canva Adobe Suite (Photoshop, Illustrator) Google Sheets LinkedIn Divi Plugin Facebook, Twitter, LinkedIn, Instagram Slack, Trello
A complete journey in digital marketing and website creation
At DeftHedge, I gained valuable experience in digital marketing, combining strategic thinking and hands-on execution. My missions included SEO optimization, content creation, and lead generation campaigns. Additionally, I had the opportunity to contribute to the creation and launch of two websites: www.defthedge.com and www.treasurymasters.fr. This experience allowed me to sharpen my skills in project management, web performance analysis, and digital communication.
The Site's Hierarchy or Site Map - DeftHedge
The Site’s Hierarchy or SiteMap
The website structure has had the opportunity to undergo certain updates in content and the creation of new pagesover the past two years. At this stage, in order to enhance the user experience and streamline the appearance of the website at www.defthedge.com, several pages were renamed and restructured. The goal was not to remove its content at the expense of its SEO, but to improve the user experience.
Building and managing a dynamic website
Once the structure of www.defthedge.com was revised, I contributed to the creation of additional pages and content. The website is built on WordPress and uses the Divi plugin, offering flexibility and a modern design. Over nearly two years, I have been responsible for publishing articles on the Blog page and ensuring the website remains up-to-date by regularly adding press releases and fresh content.
Building and managing a dynamic website - DeftHedge
Optimizing SEO for better visibility - DeftHedge
Optimizing SEO for better visibility
Creating web pages is just the first step—ensuring they appear in Google search results is crucial. For nearly two years, I conducted regular audits to improve the natural search ranking of www.defthedge.com. Using tools like Google Search Console for indexing and Screaming Frog for SEO audits, I was able to streamline the process and uncover valuable insights. Screaming Frog proved to be a powerful tool, allowing me to analyze the site’s structure, HTML elements (tags, meta-descriptions), and content, which greatly contributed to improving both our website’s SEO performance and competitive analysis.
Creating effective landing pages with HubSpot
To better understand our users’ needs, I designed and managed multiple landing pages on HubSpot. Each landing page was equipped with custom forms, pop-ups, marketing emails, CTAs, and automated workflows. These landing pages were tailored to different types of content and campaigns, ensuring accurate data collection and segmentation in our database. By customizing forms based on specific landing pages, I was able to prevent data overlap and maintain a well-structured user database, improving both lead generation and user experience.
Creating effective landing pages with HubSpot - DeftHedge
Enhancing SEO through internal and external linking - DeftHedge
Enhancing SEO through internal and external linking
At DeftHedge, I led a comprehensive SEO optimization project with a strong focus on internal linking and external backlink strategy. Using Screaming Frog, I conducted a full technical audit that uncovered over 500 issues, including broken links, redirect chains, and orphan pages. I restructured the internal linking system by prioritizing high-value content, optimizing anchor texts, and improving link flow between key pages to boost their internal PageRank. In parallel, I developed a high-quality backlink strategy by identifying relevant partner sites, publishing guest articles, and recovering lost backlinks. This combined effort improved website crawlability, enhanced indexing, and significantly increased organic traffic—by 45% in one year, bringing in over 13,000 qualified users.
Data-driven insights with lookers studio
Using Looker Studio (formerly Google Data Studio), I developed detailed reports by integrating various data sourcessuch as Google Analytics, Google Search Console, Google Sheets, Google Ads, and more. These reports provided valuable insights into user behavior and campaign performance, enabling data-driven decision-making.
The key data categories I worked on include:
- General Data
- User Interests
- Geographic Location
- Search Bar Integration (implemented on the DeftHedge website)
- Page Views & Tools Usage
- Goal Conversions & Lead Sources
- Google Ads Performance
- Google Search Console Data
- Site Search vs. URL Search Data
- Keywords Analysis
- Social Media Metrics
Data-driven insights with lookers studio - DeftHedge
Services
Here’s an indicative pricing of my services
Starter Package
350€ HT
Growth Package
450€ HT
Premium Package
550€ HT
Get in touch
I’m here to help with any questions or opportunities. Please fill out the form, and I’ll get back to you shortly!