Atelson – Digital Marketing
Optimisation digitale et création de contenus engageants pour Atelson Paris, une maison de prêt-à-porter haut de gamme.
Atelson
A full experience in digital marketing and communication
At Atelson Paris, I had the chance to mix strategy and creativity to showcase a high-end menswear brand. My role involved optimizing digital tools, creating engaging content, and highlighting collections through impactful campaigns.
Google Merchant Center
I set up and optimized the Google Merchant Center for Atelson Paris to showcase their products on Google Shopping. This included:
- Creating and managing the product feed to sync with Shopify automatically.
- Optimizing product titles and descriptions to boost visibility.
Google Analytics 4 and Search Console
I used Google Analytics 4 and Search Console to track and improve the website’s performance:
- Fixed technical issues like broken links or indexing problems to improve SEO.
- Monitored website traffic and user behavior to understand what works best.
- Analyzed keywords that bring organic traffic and updated important pages accordingly.
Shopify
I managed and improved Atelson’s e-commerce site on Shopify:
UX/UI Updates: Redesigned product categories, simplified the user journey, and added a customer account feature for orders and custom-tailoring appointments.
Promotions: Set up sales campaigns (like Black Friday and Christmas Sales) and added pop-ups to attract more subscribers and highlight current offers.
Collections & Features: Created new collections (e.g., Winter 2024, Best Sellers) and added interactive product carousels to enhance the shopping experience.
Added a cookie consent banner to meet GDPR requirements and build trust.