Within DeftHedge I had the opportunity to participate in the creation of two websites: www.defthedge.com and www.treasurymasters.fr
On October 4, 2021, I’ll be joining the Deft Softwares Europe team headed by Olivier Le Chevalier for the first time as Digital Marketing Manager.
As a full-fledged member of the company, my missions are varied, as I actively participate in tasks linked to the Digital environment, and more specifically with the DeftHedge product, which is a software program that enables you to protect yourself against currency and commodity risk.
I’m also in regular contact with the Marketing & Growth team, which steers the acquisition strategy.
In this context, I carry out the following tasks:
– manage emailings, newsletters, event invitations, promotions, etc.
– create website content
– create blog articles, social media, presentations, … ;
– update website and optimize SEA, SEO (with agency) ;
– manage calendar and organize webinars;
– monitor the contact base and analyze marketing performance, …
So, below you’ll find the different tasks I’ve been asked to carry out. They were all very rewarding and illustrate the work I was responsible for throughout the year.
My missions can be divided into two main areas:
Annex 1 – The Site’s Hierarchy or Sitemap:
The website structure has had the opportunity to undergo certain updates in content and the creation of new pages over the past two years.
At this stage, in order to enhance the user experience and streamline the appearance of the website at www.defthedge.com, several pages were renamed and restructured.
The goal was not to remove its content at the expense of its SEO but to improve the user experience.
Annex 2 – Website :
Once the structure of the www.defthedge.com website has been reviewed, several pages can be added to it.
The website is built on WordPress and uses the Divi plugin.
For nearly two years, I have been publishing articles on the website’s Blog page, and I also handle website updates through its press content.
Annex 3 – SEO by Screaming Frog:
Once the website pages are created, they need to appear in Google search results.
To achieve this, they must be indexed using « Google Search Console. »
For nearly two years, regular audits have been conducted to achieve the best possible natural search ranking.
One valuable discovery of mine was « Screaming Frog, » a real time-saver and a goldmine of information for SEO auditing of my website and also that of competitors. It allows for the analysis of information regarding the site’s structure, HTML elements such as tags and meta-descriptions, etc., which contribute to the website’s content.
Annex 4 – SEA by Google Ads:
Google Ads can help improve our SEO by allocating budget to it. This technique is used exceptionally when a specific content or resource (such as a questionnaire, pricing tool, or webinar) needs a boost.
Annex 5 – Landing page by Hubspot:
To gather information about our users’ needs, a form is created for each of our Landing Pages on HubSpot. I have been able to create various Landing Pages associated with different content, such as forms, pop-ups, marketing emails, CTAs, and even workflows.
The forms created could be different or similar depending on each of the Landing Pages, to ensure that they don’t get mixed up in our database.
Annex 6 – Net or Back/Linking:
I have created several internal and external pages/links that need to be optimized for SEO to ensure they are effectively indexed by search engines like Google.
Annex 7 – Website, Analytics Data (Looker Studio):
I have created reports on Looker Studio (formerly Google Data Studio), which were made possible through access to additional tools such as Google Analytics, Google Search Console, Google Sheets, Google Ads, and more.
Here are the data categories I have integrated:
– General Data
– Interests
– Geographic Location
– Search Bar (which I integrated into the DeftHedge website)
– Views
– Views and Tools
– Goal Conversions and Lead Sources
– Google Ads
– Google Search Console
– Site Search Data vs. URL Search Data
– Keywords
– Social Media Data
More document
The components created in Google Data Studio can be achieved through access to certain additional tools such as Google Analytics, Google Search Console, Google Sheets, Google Ads, etc…
I made sure that this document was sent to all team members every Monday and Friday throughout the last 30 days to review which goals were achieved and have a view of the upcoming ones.
