Atelson – Communication Manager
A full experience in digital marketing and communication
At Atelson Paris, I had the chance to mix strategy and creativity to showcase a high-end menswear brand. My role involved optimizing digital tools, creating engaging content, and highlighting collections through impactful campaigns.
Shooting & Social Media
I planned and executed photo shoots and managed social media content:
Stories & CTAs: Posted Instagram Stories with calls-to-action to book custom-tailoring appointments or check out current promotions.
Shooting: Designed mood boards for both studio and outdoor shoots, choosing Paris locations that reflect the brand’s elegance.
Social Media: Created ideas for Instagram Reels and Facebook posts, like style tutorials, gift ideas, and trendy transitions showcasing different outfits.
Shooting & Social Media
I developed a strong content strategy tailored to Atelson’s premium image:
Shopify Collections: Built collections for key events like Black Friday, Christmas Sales, and Best Sellers with dynamic rules (e.g., showing only items with enough stock).
Editorial Calendar: Planned social media posts, including engaging campaigns like contests and interactive carousels (« Favorite Look »).
Content Creation: Wrote promotional texts, selected music for Reels, and made sure every post reflected the brand’s elegance and values.